Jennie Shakes Up the Rockies With Unmatched Aura at Moncler Grenoble Aspen Show

Italian luxury brand Moncler unveiled the Moncler Grenoble Fall/Winter 2026 collection in Aspen, Colorado. Staged beneath the moonlit Rocky Mountains, the show centered on Moncler Grenoble, the high-performance line rooted in the house’s mountain heritage, presenting a vision of the future of alpine living—where performance and elegance coexist.

Held at the culmination of a two-day immersive experience on Aspen’s snow-covered slopes, the show brought Moncler’s global community together in one place. Drawing on Moncler’s heritage dating back to 1952 and the technical expertise forged in extreme alpine conditions, the collection clearly illustrates the “heritage of the future” as defined by Moncler Grenoble.

Aspen, Colorado is an iconic city deeply aligned with Moncler’s alpine identity. Moncler began by making quilted sleeping bags and anoraks for mountain workers before growing into a global mountain brand, while Aspen has likewise established itself as a world-renowned ski destination and cultural hub. The meeting of Moncler and Aspen—sharing a philosophy born in the mountains—lent added significance to this collection.

The show unfolded as guests—after spending the day skiing, snowboarding, and snowshoeing—continued into a nighttime journey through the forest by snowmobile. Models crossed snow-covered mogul slopes in looks engineered for the terrain, while light projections evoking an alpine forest symbolically revealed a vision of mountain living where nature and technology coexist.

The collection as a whole was shaped by the interplay of Colorado’s sweeping natural landscapes, the refined aesthetic distinctive to 1950s America, and the Moncler Grenoble heritage defined by high performance and high style. Aspen leaf motifs were applied in a range of techniques—prints, quilting, knits, and embroidery—while a color palette inspired by Colorado’s scenery, functional details, and rugged materials elevated the collection’s finish.

High-performance ski and snowboard gear was also central to the collection. Built with waterproof, windproof, and breathable construction, the pieces delivered top-tier performance even in extreme alpine conditions, and new colorways were also unveiled for the snowboard created in collaboration with WHITESPACE, led by Moncler Grenoble brand ambassador Shaun White.

Notably, Jennie was the only Korean celebrity to attend, drawing attention. The show was also attended by Moncler Grenoble brand ambassadors Gus Kenworthy, Richard Permin, Nic von Rupp, and Shaun White, as well as Orlando Bloom, Adrien Brody, Vincent Cassel, Kevin Costner, and more.

Meanwhile, as part of its Fall/Winter 2026 brand experience, Moncler opened Moncler Grenoble’s first-ever U.S. flagship store in Aspen, inspired by the local natural landscape.